Addison Rae Takes a Excessive-Style Romp Via New Orleans for “Excessive Style” Music Video
Now, there isn’t a doubt about it: Addison Rae is a pop star for trend lovers.
At midnight, the singer launched her newest single, “Excessive Style,” which celebrates a love of favor and the way the endeavor to specific ourselves by clothes can usually really feel like chasing a excessive, particularly when the look is completed proper.
Fact is, Rae’s knack for trend grew to become evident again in September, when the ever-ebullient pop star was seen floating throughout the purple carpet for the VMAs in a bridal-inspired bikini and tutu combo designed by Miss Claire Sullivan and styled by Rae’s now go-to outfit constructer, Dara.
Within the months since, Dara has helped the singer craft a novel sartorial voice—one which’s minimalist and evocative and speaks to somebody with a dancer’s background—which helps Rae stand out in an business filled with impeccably dressed pop stars.
Again in October, Dara spoke with with Harper’s Bazaar about working with Rae on the visible for her single “Aquamarine,” noting that the singer’s wardrobe was about “indulging in glamour in a means that’s comfy for you, and it’s not for the remainder of [the world] to know.”
Now, the 2 have teamed up but once more for “Excessive Style,” the place the garments appear to additionally reside by this mantra. In a visible directed by Mitch Ryan, Rae is seen rolling round in white powdered sugar (unsubtly winking on the double entendre within the music’s refrain and likewise exhibiting like to the town of New Orleans and its signature beignets), all whereas sporting fabulous ensembles starting from a gold sequin-fringe robe to a jewel-clad bra high to a blue minidress and sparkly purple sneakers that emulate Dorothy’s uniform in The Wizard of Oz. It’s price noting that Rae returned to her house state of Louisiana to movie the music video and even shot scenes at New Orleans’s famed Cafe Du Monde for the event.
“I don’t want your medicine / I’d rathеr get, reasonably get excessive trend,” Rae sings, cooing phrases that she really wore on a T-shirt again in January. Because the music begins, it feels like an FKA Twigs monitor, because the synths stutter and Rae’s falsetto creeps in, proper earlier than she dives into musings on how trend can’t solely be addictive, it could possibly additionally make the wearer really feel extra empowered, horny, and seen. If there’s something we’ve discovered over the previous few months, it’s that Rae is to not be underestimated, and her discography solely will get extra fascinating with every new single. “Excessive Style” is simply additional proof of that.
In fact, pop stars have been releasing songs about garments for many years, from Elvis’s “Blue Suede Sneakers” to Girl Gaga’s “Style!.” But it surely’s becoming that Rae determined to launch her newest single on Valentine’s Day.
Whereas proclaiming that she doesn’t need medicine, Rae additionally makes the comparability between trend and romance. “I don’t need low-cost love / I’d reasonably get excessive trend,” she declares, leaving the listener with an amusing juxtaposition. As a result of there’s all the time the prospect {that a} lover will allow you to down, however an excellent pair of sparkly ruby heels can fairly actually raise you up.
