Beautycounter is briefly closed. I’m sharing what occurred and answering the most-anticipated query: “Is Beautycounter coming again?”
Final week, Beautycounter Model Advocates (Consultants) discovered that Beautycounter can be closed/not-operational for fairly a while – till fall of 2024 as a minimum. This was devastating information for me, and I do know lots of you who use and love these merchandise really feel very upset as effectively. I really feel like a rug was pulled out from beneath me. I had NO IDEA this was coming or that the corporate was on the verge of a significant transition. The truth is the week earlier than they paused operations, they’d simply shared a fragrance promo, and I had an e mail drafted able to hit ship the subsequent day. Since I felt blind-sided, I wish to present as a lot context as I’ve right here.
Beautycounter Closure FAQs
What occurred with Beautycounter?
In 2021, Beautycounter was bought by an funding agency referred to as Carlyle Group, and some months later, Gregg Renfrew (the founder) was requested to step down as CEO. Because the sale, Beautycounter has encountered financial challenges which have led to Gregg returning as CEO, shopping for the corporate again from Carlyle Group, and restructuring it as a completely new entity beneath a model new LLC.
So far as I do know, the challenges that occurred throughout Carlyle’s tenure weren’t associated to the merchandise not promoting however relatively overspending / poor choices on the administration facet. For instance, delivery and customer support at Beautycounter was once high notch. Over time new delivery suppliers and totally different customer support groups led to a less-than-ideal state of affairs. I can’t say for certain, however I guess these choices have been made to place revenue forward of individuals. And folks observed! My pal Teri shares slightly bit extra concerning the enterprise facet of issues in her weblog submit right here.
Is Beautycounter coming again?
We’ve been advised straight from Gregg that Beautycounter’s enterprise operations are on pause till later in 2024, however she has each intention of bringing the corporate again – and higher.
Gregg and her group are working diligently to rebuild the tech, processes, and platforms that may enable Beautycounter to return with the identical formulations, packaging, and firm title. Initially they have been going to proceed operations as standard and re-launch in Could, however Gregg made the arduous resolution (which she shared tearfully with us) that it could be smarter of them to pause operations and comb by way of each course of than proceed to run as Carlyle had (assume delivery distributors that have been taking too lengthy and contracts that want renegotiating).
I’m hopeful the brand new Beautycounter will launch later this 12 months. We’ve been advised it will likely be pushed by mission identical to it all the time has been, and that’s reassuring. Initially we have been advised every little thing was paused because it was, however now it seems like we’ll all be ranging from scratch with a brand new compensation plan, construction, possibly new product line. Gregg has stated she hopes to carry again the marketing consultant group in a brand new 2.0 model. I’ve 100% belief in Gregg. So many of those issues weren’t her fault, and she or he is making an attempt to rebuild within the smartest means!
Whereas I don’t have a crystal ball, so I can’t say for sure what the long run holds, I’ve each intention of staying with Beautycounter if and when it resumes.
Can I nonetheless buy Beautycounter merchandise?
From now till the projected relaunch, all Beautycounter enterprise operations are on pause. This sadly signifies that orders can’t be positioned by way of the Beautycounter web site for the foreseeable future. That is such a bummer as a result of I do know that so lots of you’re keen on and depend on Beautycounter’s merchandise in your on a regular basis routines! (I’m proper there with you.) I’m particularly unhappy concerning the new perfumes that JUST launched. I heard from so lots of you that you just have been going to purchase a full dimension as quickly as the positioning reopened, and now you’ll be able to’t 🙁 I’m making an attempt to ration the three bottles I purchased in order that they final till the autumn (knock on wooden).
My Ideas
I’m unhappy on so many ranges. I fell in love with Beautycounter’s merchandise in 2019 shortly after Birch was born, and the corporate has develop into an enormous a part of my id and on-line enterprise. Because the starting, I’ve been genuinely excited to hyperlink arms with a B Company that was advocating for change within the magnificence business at massive. I used to be happy with the large steps Beautycounter took to enhance laws within the extremely unregulated magnificence business. Financially this can harm, however what hurts essentially the most is considering all of the merchandise I’ve upstairs that may ultimately run out. I actually hope Gregg can carry them again to life.
I’m a loyal Beautycounter shopper, what can I do now?
If it’s good to buy some Beautycounter merchandise: you may be capable of discover a small assortment at Ulta. Tip: your native retailer might have extra stock in comparison with what’s left on-line. I discovered some Dew Pores and skin at mine.
If you’re in search of new manufacturers: Beautycounter has been my “straightforward button” skincare and make-up, however I can be in search of alternate options. I’m doing a little homework on my finish and searching into different skincare and make-up manufacturers that additionally meet excessive security AND efficiency requirements. And if you’re not on my magnificence e mail record, you’ll be able to add your e mail right here for extra detailed information.
I’ve all the time beloved that Beautycounter was a one-stop-shop for me as a result of I worth simplicity. I’ve gotten lots of questions on the “subsequent greatest suggestions” and listed here are some ideas. {These are affiliate hyperlinks.}
Colleen Rothschild
Colleen Rothschild is a model that I’ve tried and beloved within the final 12 months. They’ve some merchandise that flatter Beautycounter (a lip conditioner, lux face oils) that I’ve tried and they’re nice. I’d give the serums a strive quickly. The protection requirements should not fairly what Beautycounter is, but it surely’s thought of a clear model. I’ll say that every little thing Colleen smells AMAZING.
My Favorites:
Oliveda
Oliveda is a new-to-me model that lots of my fellow Beautycounter advocates are going to be utilizing. The corporate is European and focuses on waterless skincare, so it’s extraordinarily potent and oil-based (although it guarantees to not make your pores and skin oily!) The substances are clear and it’s touted to have unimaginable outcomes. I’m ordering among the greatest sellers!
Issues Beneficial To Me
Perks embody free delivery on $50, 365 day returns, and a free product should you take their skincare quiz!
I’m engaged on an extended submit about some swaps to make should you’re been utilizing Beautycounter for so long as I’ve, together with make-up! Keep tuned.
Thank You
Thanks for the belief you’ve put in me to share suggestions and knowledge with you. Thanks for supporting my enterprise together with your purchases and your loyalty.
