Let It Snow! Moncler Brings Excessive-Octane Glamour to Courchevel
If Remo Ruffini is the king, then Moncler Grenoble’s Courchevel present was his coronation. Think about: an amphitheater of snow, a runway sculpted from ice, and a celestial orchestra enjoying as fashions strode by way of a blizzard of glittering frost. This was no mere style present—it was a spectacle, a pilgrimage, a second so grand that even the Alps themselves appeared to bow in reverence.
For 3 decadent days, the model’s internal circle—Hollywood elite, supermodels, Olympians, and those that merely outline the artwork of residing nicely—descended upon the French Alps for a weekend of ski, sport, type, and the type of revelry that solely Moncler can grasp. Right here’s a recap.
Day 1: Arrival Excessive Altitude
One doesn’t merely arrive at a Moncler expertise—one is delivered, through an all-black Moncler-branded van, up the winding roads of Courchevel, the place the air is skinny and the style is thick. The second I stepped into Lodge Carlina, I knew I had entered a world aside. On my mattress was a pair of customized Moncler Trailgrip Après Excessive Boots, a white cover cape with matching gloves, and an itinerary that learn extra like a script for a James Bond movie.
The primary act? A hearth welcome dinner at Le Chalet des Pierres, the place the group was nothing wanting cinematic: Olivia Palermo, Alton Mason, Michael Ward—every desk an meeting of artwork, style, and worldwide glamour. Over steaming fondue and completely decanted Bordeaux, we whispered concerning the present, the snow, and what Moncler had deliberate for its newest alpine opera.
Day 2: The Artwork of Apres-Ski
Saturday morning divided the friends into two camps: The daring—Anne Hathaway, Izabel Goulart, and Francesco Ragazzi—who carved by way of the slopes in head-to-toe Moncler Grenoble, turning the mountains into their private runway. The dedicated to decadence—yours really—retreated to Aman Le Mélézin, a sanctuary of steam, cedarwood, and the type of massages that flip one’s physique into silk.
By noon, the entire group convened at Bagatelle, the place Nina Dobrev and Shaun White—matching in pink ski fits—turned heads with their synchronized sartorial assertion. Seated beside Fai Khadra, whose comedic timing is as impeccable as his type, I sipped on my Negroni whereas the room remodeled right into a dance ground. The tables shook, the playlist swayed between basic French home and deep Alpine beats, and instantly, a luncheon turned a celebration.
“Courchevel is all about stability,” Khadra mused. “Begin early on the mountain, hit as many runs as potential till lunch, then discover your approach again to the lodge spa to loosen up.”
Day 3: The Important Occasion
As nightfall settled over Courchevel, Moncler’s pièce de résistance started to unfold. The Courchevel Altiport, remodeled right into a cathedral of sunshine and snow, was framed by a 650–plus-foot laser archway, its glow subtle by the night time’s regular snowfall. Wrapped in an identical white Moncler cover capes, as if we had been all a part of a secret society dedicated to the cult of couture—Jessica Chastain, Vincent Cassel, Penn Badgley, and a whole constellation of Moncler’s most devoted elite—appeared like alpine royalty awaiting the procession of a snow-born dynasty.
After which—it started. A symphonic orchestra carried out by Thomas Roussel. The haunting opening chords of “Bittersweet Symphony” rose by way of the frozen air as Adriana Lima, Amber Valletta, Doutzen Kroes, and Eva Herzigová emerged by way of the snowfall, their silhouettes glowing in opposition to the illuminated runway. The gathering? A grasp class in efficiency and opulence. Moncler Grenoble introduced a imaginative and prescient of luxurious in movement—ski fits that would waltz right into a black-tie affair, shearling-lined capes, and knitwear so sculptural it blurred the road between sport and sculpture.
“Moncler has this lovely capacity to mix style with practicality,” Lima instructed me post-show. “It makes you’re feeling stylish and glamorous with out compromising on efficiency.”
Maybe Amber Valletta, ever the legend, put it greatest: “[The brand] doesn’t simply current a group; it creates an immersive world. Every present is like stepping right into a cinematic expertise, the place the clothes, set design, music, and motion all inform a cohesive story. Trend isn’t nearly garments—it’s about emotion, power, and imaginative and prescient.”
Put up-show en path to Le Cap Horn for dinner, Maria Sharapova, Nicola Peltz, Brooklyn Beckham, and I nestled into the heat of one other all-black Moncler-branded van, nonetheless wrapped within the afterglow of the present, buying and selling praises for the spectacle we had simply witnessed. As soon as inside, I used to be seated beside Chloe Kim, Olympic gold medalist and licensed Moncler muse, and the 2 of us swapped tales over truffle risotto and champagne, dissecting the proper Moncler après-ski look.
After which, the true revelry started. Adrien Brody, White, and Goulart led friends to the dance ground, whereas Leonardo DiCaprio, donning his signature black baseball cap, noticed from a darkish nook just like the patron saint of late-night revelry. The playlist? A time-traveling journey from 50 Cent to Madonna. The drinks? Flowing sooner than a downhill ski run.
“For me, glamour is all about feeling assured it doesn’t matter what you’re carrying,” Goulart whispered to me between sips of champagne. “The secret is to look easy whereas nonetheless feeling nice and comfy.” And really, this was easy glamour at its peak—pun supposed.
Hassan Pierre is ELLE’s European editor-at-large. He’s additionally the co-founder of Maison de Mode and founding father of Shado Ventures, an funding, administration, and advisory agency. Pierre is a member of the CFDA Trend Awards Guild and leads strategic growth for Trend Belief Arabia.
