Marketing campaign Highlight: Driving Demand with Advertising Velocity Central and Consumer Safety Marketing campaign
Advertising Velocity Central (MVC) is Cisco’s data-driven demand technology platform created by entrepreneurs for entrepreneurs. Our companions use MVC to be taught, construct their model, launch campaigns, monitor outcomes and change into world-class entrepreneurs.
For the previous decade, MVC has offered our accomplice advertising professionals with curated campaigns for at present’s greatest alternatives. This month’s highlight marketing campaign is on finish consumer safety with Cisco Consumer Safety Suite.
The Consumer Safety Problem
One of many important challenges going through organizations at present is identity-based assaults. Unhealthy actors are utilizing a variety of strategies, from phishing and social engineering to provide chain assaults, enterprise e mail compromise, and extra. For a lot of of those assaults, it could take a cybersecurity skilled to identify the crimson flags. This has change into a significant drawback for organizations. Talos, Cisco’s Menace Intelligence Group, discovered that 80% of breaches had been brought on by concentrating on customers.
Consumer Safety is a sizzling subject, and one many safety consumers have been grappling with. Every time a brand new menace emerges, a brand new answer involves the market to guard in opposition to that menace. In reality, massive enterprises have, on common, 76 safety merchandise. That is resulting in product complexity for safety and IT groups and organizations need to simplify.
That is the place Cisco, together with our companions, can present a holistic method to defending customers.
Cisco has investigated and researched this drawback and once we requested safety consumers what their high concern is, they stated time and again that product complexity is the basis of the problem. So somewhat than proceed the vendor-by-vendor method, we requested if these identical consumers would think about a collection to save lots of time managing merchandise, to make it simpler to deploy merchandise, and lower your expenses.
With the Cisco Consumer Safety Suite, we provide a brand new method to defending customers and solely Cisco has the dimensions and community to tell our merchandise to raised defend our prospects. With over 300,000 prospects and over 550 billion safety occasions per day, we see loads. We’re utilizing this info to raised defend our customers so we all know which malicious websites we should always block, which IP addresses dangerous actors are utilizing, or what behavioral indicators ought to set off sure alerts.
Cisco Consumer Safety Suite
The Cisco Consumer Safety Suite gives a simplified, built-in consumer expertise. Consumer safety gives higher efficacy via an built-in roadmap, complete safety, and incorporates AI to rework administration and safe outcomes.
Merchandise work collectively and supply prospects with:
- Higher experiences: permits your prospects to be productive at their job with safe, seamless entry to all assets
- Higher economics: Work with one vendor to offer the breadth of options to guard your customers – meaning one contact, one contract, and one renewal.
- Higher efficacy: enhance your prospects’ safety posture, decrease their dangers, and preserve their delicate info secure.
Cisco Consumer Safety Suite gives our companions with:
- Consolidating cybersecurity options underneath one vendor to simplify subscription administration for companions
- Increasing the chance into an Enterprise Settlement (EA), making it rather more tough for aggressive safety suppliers to displace incumbency
- Collaborating with our prospects as a trusted advisor and help prospects on their consumer safety journey
- Bettering effectivity and saving prospects cash, whereas offering a priceless enterprise final result
Drive demand and pipeline with Advertising Velocity Central
Do you know that companions who use Advertising Velocity Central (MVC) generate 4 occasions extra pipeline than those that don’t? As a profit for being a Cisco registered accomplice, you may generate extra pipeline and bookings by activating the Consumer Safety marketing campaign on Advertising Velocity Central.
MVC accelerates your time to market with ready-to-use content material, customizable campaigns together with e mail and social copy, photos, logos, and shareable content material to drive buyer engagement.
To optimize your advertising campaigns, MVC additionally gives companies akin to:
- Co-branding: present your credibility by downloading and utilizing your Cisco partnership brand via brand builder
- Customization: set your self aside by selecting a ready-to-go marketing campaign, edit it and select from the numerous photos in our library
- Account-Primarily based Concentrating on: add and handle your listing of contacts in a single single place whereas monitoring marketing campaign engagement through a lead-scoring methodology
- Full-Service Actions: rent a third-party advertising company that will help you receive even higher outcomes and use your Cisco advertising funds, or your individual funds
Get began now
Be taught extra concerning the Cisco Consumer Safety Suite by watching the overview video on Advertising Velocity Studying
Go to MVC to start constructing your Consumer Safety marketing campaign utilizing our step-by-step information.
Further assets:
Frustrate Attackers, Not Customers At-A-Look
Weblog – Social Engineering 201: How the Consumer Safety Suite Safeguards Organizations
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