Pacsun Solidifies Its Place on the Crossroads of Style and Music with Experiential Activations and Competition-Prepared Collections
Youth Retailer Takes Over Competition Season with Unique Roadside Stand and Neon Carnival Presence
LOS ANGELES, April 8, 2025 /PRNewswire/ — As pageant season approaches, Pacsun is making a definitive mark at one of many yr’s largest cultural moments, cementing its place because the go-to model for vogue, music, and cultural relevance. Pacsun is making its presence felt with a three-day Roadside Stand activation and a sponsorship at Neon Carnival—one of the unique after-hours occasions of the weekend—amplifying its affect in pageant tradition.
On April 10, 11, and 12, Pacsun’s Roadside Stand will function a vacation spot for festival-goers making their solution to the desert, providing a curated expertise that faucets into the vitality and anticipation of the weekend. The activation will characteristic unique merchandise, interactive moments, and model collaborations that replicate the spirit of pageant season.
Roadside Stand Handle: 59511 US HWY 111, Palm Springs, CA 92262
Dates & Timing:
Thursday April 10 – 12 pm – 7 pm
Friday April 11 – 10 am – 7 pm
Saturday April 12 – 10 am – 1 pm
Past the roadside expertise, A devoted billboard within the Cabazon space will set the stage, ensuring Pacsun is high of thoughts earlier than followers even attain the pageant grounds.. Pacsun will even be a part of the long-lasting Neon Carnival, an invite-only occasion identified for its superstar presence and electrical environment. As a vogue sponsor, Pacsun is reinforcing its presence the place music, fashion, and cultural affect intersect. By way of a mixture of bodily activations and a digital push, Pacsun is extending its attain, participating followers wherever they’re.
Competition dressing has change into a defining factor of Pacsun’s seasonal choices, with this yr’s collections capturing the second with an emphasis on self-expression and flexibility. For males, dishevelled denim, relaxed-fit cargo pants, and textured bottoms set the inspiration, whereas equipment like trucker hats, square-frame sun shades, layered jewellery, and assertion footwear full the look. Music-inspired graphics and unique band tees proceed to be a signature, reinforcing the connection between vogue and sound. On the ladies’s aspect, high-rise pageant shorts, micro denim, and excessive jorts make an announcement, paired with flowy moto-boho tops, crochet layers, and swimwear reimagined as streetwear. Chunky steel belts, moto boots, and cowboy boots floor the appears, whereas wealthy textures, like fake leather-based, suede, and distressed denim, add depth to every outfit. Pacsun additionally not too long ago launched the Third Attraction assortment, a model that embraces the evolving pageant aesthetic via daring prints, watercolor florals, and modern silhouettes tailor-made for the subsequent era of pageant goers.
